Branding

Fort Edmonton Park Marketing

Marketing coordination and graphic design including signage, menus, social media, and promotional merchandise.

After beginning as a graphic designer with the Fort Edmonton Foundation, I was promoted to Marketing Coordinator for Fort Edmonton Park. In this role, I lead the creation of a wide range of marketing materials across print and digital platforms. My work includes designing on-site signage, seasonal menus, social media advertisements, and promotional merchandise such as the collectible Pony Cards. I also contribute to digital marketing efforts by tracking analytics through Sprout Social and managing paid social campaigns. In addition to creative production, I help maintain and update the Fort Edmonton Park website and app, ensuring content is accurate, engaging, and accessible to our visitors.

On-Site Signage

Designed and produced a variety of on-site signage to enhance visitor experience and promote park events. This included large-scale plaza signs and informational posters.

Restaurant & Cafe Menus

Redesigned menus for various food and beverage locations within the park, including Johnson's Cafe. The new designs improved readability and visual appeal.

Before

The original menu design for Johnson's Cafe.

After

The redesigned menu for Johnson's Cafe, featuring a clean layout and updated branding.

Social Media Marketing

Created a wide range of social media assets to promote park events, special offers, and general admission. These included static image ads, carousels, and video content.

Collectible Pony Cards

Designed a series of collectible pony cards, a popular promotional item for younger visitors. The project included creating unique designs for each card and preparing the files for print.