EIFF Brand Elevation

Tasked with elevating the Edmonton International Film Festival's (EIFF) presence, I led a full rebranding initiative to modernize its visual identity and strengthen its appeal to younger, more diverse audiences. The project began with research into audience needs, brand analysis, and competitive positioning, highlighting the need for clarity, consistency, and cultural relevance. I developed a refreshed brand identity, including a new logo system, poster designs, lanyards, badges, tickets, t-shirts, and social media graphics. The design system used a mix of playful and professional typefaces (Aliens & Cows and Futura) and a refined monochromatic palette to strike a balance between creativity and credibility. I also created a new homepage design and web assets that improved user engagement, navigation, and visual consistency across digital platforms.