EIFF Brand Elevation

This project involved a comprehensive brand elevation for the Edmonton International Film Festival (EIFF). The goal was to create a cohesive and modern brand identity that would appeal to both film enthusiasts and the general public. The project included designing a new logo, creating promotional posters, designing ticket concepts, and developing a website homepage that reflects the festival's new brand identity. The design process focused on creating a balance between artistic expression and practical functionality, ensuring that all elements work together to create a memorable and engaging festival experience.