Buffalo Lodge Brand Identity

Following an initial rebrand, I led a series of iterative design refinements to solidify the new visual identity for Buffalo Lodge. My focus was on developing final creative assets that reflected the brand's blend of historical charm and modern inclusivity. I created a logo concept centered around a bold buffalo head emblem that honored Indigenous heritage and captured the venue's unique atmosphere. Building on this concept, I designed final deliverables including a branded poster, event ticket, t-shirt, and a suite of social media graphics that conveyed warmth, elegance, and memorability. This work supported Buffalo Lodge's goal to better engage a younger, more diverse audience while maintaining its legacy as a community-focused gathering space.