Edmonton 311 App Redesign
UI/UX redesign of the City of Edmonton's 311 mobile app for reporting civic issues and improving user experience.
As part of a comprehensive UX/UI project, I led the redesign of the City of Edmonton's 311 mobile app—an essential public service tool for reporting civic issues like road hazards, broken streetlights, and litter. The goal was to improve user experience by addressing critical usability issues, modernizing the interface, and encouraging long-term engagement. I conducted research including heuristic evaluation and user interviews, developed empathy maps and personas, created wireframes and prototypes, overhauled the information architecture by reducing clutter, and proposed a rewards system to incentivize continued app usage.
Project Overview
This project involved a complete redesign of the City of Edmonton's 311 mobile app to improve usability, accessibility, and visual consistency.
Research & Analysis
The project began with a thorough research phase, including a heuristic evaluation, user interviews, and competitive analysis.
User Personas & Storyboards
Developed user personas and storyboards to better understand the needs and pain points of the app's target audience.
Wireframes & Prototypes
Created low-fidelity wireframes and interactive prototypes to test and refine the app's user flow and layout.
Final UI Design
The final UI design features a clean and modern aesthetic, with a focus on usability and accessibility.
Project Details
Client
City of Edmonton (Conceptual)
Role
UX/UI Designer
Year
2024
Category
UX/UI