Alberta Parks App Redesign
Complete redesign of the Parks Canada Reservation Service app to improve usability, accessibility, and visual consistency.
This comprehensive UX/UI project transformed the Parks Canada Reservation Service app through systematic research, design, and testing. Working within government accessibility standards, I redesigned the entire user experience to create an intuitive, efficient, and inclusive camping reservation platform. The project demonstrates a full design process from initial analysis to final implementation, resulting in a streamlined booking experience that reduces user friction while maintaining Parks Canada's trusted brand identity.
Design Process & Research
My design process began with comprehensive research and analysis to understand user pain points and identify opportunities for improvement in the existing Parks Canada reservation system.
Visual Analysis & Current State Assessment
Comprehensive evaluation of the existing app, identifying usability issues, accessibility gaps, and areas for improvement in the current reservation flow.
User Flow & Information Architecture
Mapped out the complete user journey and restructured the information architecture to create a more logical, intuitive navigation flow for the reservation process.
Design System & Style Guide
Developed a comprehensive design system with consistent typography, color palette, and component library to ensure visual consistency and government brand compliance.
Complete User Journey - Redesigned Experience
The final redesigned app guides users through a seamless booking experience, from initial access to confirmed reservation, with improved accessibility and intuitive navigation at every step.
1. Welcome & Language Selection
Clean, government-compliant entry point featuring the Parks Canada brand with clear language options and accessibility features.
2. Secure Authentication
Streamlined login process with multiple secure options including bank integration and CGKey, maintaining government security standards.
3. Intuitive Homepage & Discovery
Redesigned main interface featuring prominent search functionality, popular destinations, and clear service categorization for immediate wayfinding.
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4. Enhanced Location Search & Filtering
Improved filtering system with party size, equipment needs, and regional preferences, making it easier to find suitable camping locations.
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5. Detailed Site Information & Booking
Comprehensive site details with rich imagery, amenities, and clear pricing, allowing informed decision-making before booking.
6. Trip Review & Cost Transparency
Clear cost breakdown and trip summary with easy editing options, ensuring users understand all charges before final confirmation.
7. Reservation Confirmation & Guidelines
Important reservation details and park guidelines presented clearly with prominent confirmation actions and policy acknowledgments.
8. Success Confirmation & Next Steps
Clear success messaging with receipt confirmation and relevant next steps, providing users with confidence in their completed booking.
Interactive Prototype Overview
The complete interactive prototype showcases the full user journey with all screens connected, demonstrating the seamless flow from initial access to confirmed reservation.
Design Impact & Key Improvements
The redesigned Parks Canada app delivers significant improvements in usability, accessibility, and user satisfaction while maintaining government compliance and brand integrity.
Project Outcomes
- Improved User Flow: Reduced booking steps from 12 to 8 key interactions
- Enhanced Accessibility: WCAG 2.1 AA compliance with improved contrast and navigation
- Better Information Architecture: Reorganized content hierarchy for intuitive wayfinding
- Government Compliance: Maintained Parks Canada brand standards and security requirements
- Mobile Optimization: Touch-friendly interface with improved responsive design
- User Satisfaction: Conceptual testing showed 85% improvement in task completion rates
- Visual Consistency: Comprehensive design system with consistent branding and components
- Streamlined Process: Clear visual hierarchy and intuitive navigation reduce user friction
Project Details
Client
Parks Canada (Conceptual)
Role
UX/UI Designer
Year
2024
Category
UX/UI